In order to capitalize on the emerging music and art scene radiating from the region, it is important to train, market, and monetize the movement artists, musicians, and crafters. To do this, we will create FREE ARTIST COLLECTIVE (working title). In order to successfully launch FREE ARTIST COLLECTIVE, we will build a community center called THE GREEN ROOM (working title). The perfect building would need parking, open studio space, work space, and an experienced manager.
Roles and Responsibilities:
Executive Team <> Coordinators <> Talent <> Ambassadors <> Prospects
The CEO will be responsible for approving MASTER PLAN and being the official representative for LLC / Non Profit
The Creative Director will be responsible for creating and executing the MASTER PLAN. Will also be a legal representative for FREE ARTIST COLLECTIVE.
Talent Coordinator:
Public Relations Coordinator:
Media Coordinator:
Retail Coordinator:
Wardrobe Coordinator:
Sponsorship Coordinator:
Non-profit Coordinator:
Webmaster:
Investment vs. Return
Many of the positions above can be done on a volunteer basis and responsibilities can be shared / absorbed during growth of the FREE ARTIST COLLECTIVE. It is however important to have expenses paid for key staff members in order to maintain company loyalty. Two people operating the MASTER PLAN will cost $5,000 per month. This number not only includes salary, but also transportation, networking expenses, and industry tools.
With $5,000 per month going into residual expenses, a reasonable income would be $12,000 per month. This breaks down to about $3,000 per week or $400 per day. With two full time employees and a team of commission based contractors, this is a very realistic goal. In order to achieve this income, we will need multiple revenue sources. The revenue streams would look much like a menu. Our company has an edge over competitors in that it will be a digital marketing agency in addition to an entertainment provider. The sales team would be trained to discover where a business lacks in their branding and marketing then direct them towards the sales material describing that “menu item”. Our entertainers can get us in the door for monthly contracts serving Google & Social Ads. It is very realistic to get 25 businesses to pay $500 per month which would fulfill the $12,000 monthly minimum. Once the target is met, every new account will be pure profit. This plan can be scaled further using commision-based sales reps and service based contractors.
____________________________________________________________________________
Timeline & Scope of Work
Legal Documents <> Branding <> Recruitment & Training <> Execution <> Analysis <> Adapt
The next few months are very important for gaining traction leading into busy season. Booking agents are going through their contact lists as we speak allocating budgets for upcoming events. It is imperative to move quickly ensuring to capitalize on Season 1 of our partnership. Additionally, I can not sit idle waiting for opportunities to develop. I intentionally keep my schedule open in order to develop my business plans, but feel confident that my ideas are ready to sell. The window is open to make a move and I am presenting this opportunity because I believe we are a good fit based on location, interests, and dedication.
These are the generic steps for the next few months:
The legal documents will include LLC / Non Profit Paperwork, Partnership Agreement, Building Leases, Contractor Agreement, Non Compete Agreement, and Bank Account.
After these documents are agreed upon, branding will begin. This includes logo, flyers, business cards, promo and training videos, web sites, and more.
Once these are designed, they will be distributed amongst current associates and their respective networks in order to recruit a dedicated team. Each recruit will agree to our ambassador terms then be trained on execution of their individual tasks.
Once trained, each ambassador will be given a specific list of tasks that fit their skills, experience, and interests. These tasks will work in accordance with THE MASTER PLAN to generate income for FREE ARTIST COLLECTIVE.
Periodically, ambassadors’ productivity will be reviewed, along with the collective’s work in sum. These reviews will be organized and structured for easy interpretation and delivered to the CEO.
This information will be used to adapt the plan and personnel as needed. After 6 months, a new contractor agreement will be created between the collective and Matt Tyrrell. ____________________________________________________________________________
Summary
THE MASTER PLAN is the highest authority and purpose of the partnership between The company and Matt Tyrrell. The goal will be to generate income by using artists and entertainers. In order to advance the plan, the FREE ARTIST COLLECTIVE will operate out of THE GREEN ROOM. The initial six months of the partnership will cost $5,000 per month for the budgeted expenses of Creative Director and Assistant. After the initial six months start up phase, the contract will be renegotiated.
Thank you for taking the time to read and review this document. Keep in mind, that a partnership with me does not only get you my time, but also the time I’ve spent in the past developing my plans and network. If this outline is in line with your thoughts on our partnership, we can move forward with official terms and documents.
Thanks, and Have A Happy Today
Matt Tyrrell
Matt@Fusioniche.com
330-671-5354
www.HaveAHappyToday.com
www.Fusioniche.com
- Tasks:
- Sign Artists & Entertainers
- Create promo material & content for artists and entertainers
- Distribute promo material
- Coach Artists & Entertainers on development
- Sell shows to Venues
- Promote shows
- Capture memories from shows using crowd sourced media
- Increase reach to more cities & venues
- Sell products and services to artists
- Menu: (Cost varies)
- For Artists
- Promo Video
- Music Videos
- Website
- Booking
- Photos
- Biz cards / Fliers
- Merch (shirts / coozies / etc)
- Social Media Management
- Studio Time
- Street Team
- For Venues
- Events
- Promo videos
- Event recap video
- Websites
- Event Flyers
- Street Team
- Social Media Management
- Online Reviews
- Merch
- Staff
- For Artists
Roles and Responsibilities:
Executive Team <> Coordinators <> Talent <> Ambassadors <> Prospects
The CEO will be responsible for approving MASTER PLAN and being the official representative for LLC / Non Profit
The Creative Director will be responsible for creating and executing the MASTER PLAN. Will also be a legal representative for FREE ARTIST COLLECTIVE.
- Accomplishes work requirements by organizing, orienting, training, assigning, scheduling, coaching employees and coordinators
- Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements
- Meets cost standards by monitoring expenses implementing cost-saving actions
- Determines production schedule by conferring with heads of art, copy writing, and production departments; outlining basic presentation concepts; coordinating creative activities
- Determines project content by reviewing and approving art and copy materials developed by staff
- Obtains client approval by presenting final layouts to client.
- Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments
- Updates job knowledge by participating in educational opportunities; reading professional publications maintaining personal networks; participating in professional organizations
- Updates job knowledge by participating in educational opportunities and in professional organizations
- Ensuring that the fabrication and completion of tasks are done in a timely manner to the vision of the CEO
Talent Coordinator:
- Encourages members to recruit more people.
- Coordinating with Talent Assistant on assisting applicants with interview process
- Books and coordinates entertainment
- Ensures all talent has performers insurance
- Ensure all talent has filled out w9
- Liaison from the talent to the producer
- Contracts between performer and FREE ARTIST COLLECTIVE
- Making sure talent gets all their needs met. This includes food, transportation, lodging, costumes, security and other special accommodations
- Select performers for roles or submit lists of suitable performers to Production Coordinator for final selection
- Ensuring that the fabrication and completion of tasks are done in a timely manner to the vision of the Creative Director
- Works with event staff to ensure proper placement of performers
- Helps clients by answering questions and responding to requests
- Coordinates booking details with performers
- Develops basic presentation approaches by reviewing materials and information presented by client
- Determines production requirements by reviewing client requirements; considering scheduling factors
- confer with producers in order to determine the types and numbers of performers required for a given production.
- Contracts between client and FREE ARTIST COLLECTIVE
- Contracts between performer and FREE ARTIST COLLECTIVE
- Ensuring that the fabrication and completion of event planning is done in a timely manner to the vision of the Creative Director
Public Relations Coordinator:
- Gives mentorship for FREE ARTIST COLLECTIVE members on social media
- Manages company social media accounts
- Keeps clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates
- Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client
- Ensuring that the duties are done in a timely manner to the vision of the Creative Director
Media Coordinator:
- Organizes and instructs media professionals
- Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, and advertising
- Work with advertisers for timely and useable ad submissions
- Ensuring that the fabrication and completion of media is done in a timely manner to the vision of the Creative Director
Retail Coordinator:
- Runs FREE ARTIST COLLECTIVE online store
- Ensures availability of merchandise and services by approving contracts; maintaining inventories.
- Creates return policy
- Manages shipping and receiving
- Keeps complete records of sales and purchases
- Maintains the stability and reputation of the store by complying with legal requirements
- Ensuring that the fabrication and completion of sales is done in a timely manner to the vision of the Creative director
- They must deliver musical elements within a timely manner and secure legal rights of the song before it is used
- Creates and obtains performance mixes
- Combines music and visual media
- Locate, secure and oversee music related talent
- Liaise between the rights holders of the recorded music involved and the director of the project they have been hired to work on
- Gather the appropriate information to list credits and, in certain cases, will manage royalty collection
- Ensuring that the fabrication and completion of music and visual art is done in a timely manner to the vision of the Production Coordinator
Wardrobe Coordinator:
- Reviews submissions for performance clothing designs
- Estimates and monitors production costume budgets
- Supervises and controls costume stock and inventory
- Liaises with designers, directors, and stage managers to understand the vision of costuming for each event
- Schedules and attends fittings
- Ensures all costume items are returned on time and in good condition to the lending banks
- Ensuring that the fabrication and completion of costuming is done in a timely manner to the vision of the Production Coordinator
Sponsorship Coordinator:
- Develop and implement the corporate sponsorship strategy based on existing goals and current sponsorship deck
- Works with brand relations to secure sponsorships
- Manage pre-meeting activity, including pitch, presentations, and proposals
- Execute post-contract activities for new sponsorships including: negotiating donation and
benefits - Ensuring that the fabrication and completion of tasks are done in a timely manner to the vision of the Creative Director
- Assist with the creation and implementation of the Development Plan that incorporates a range of strategies including annual appeals, major donors, grants, corporate and individual appeals, social media and special events
- Coordinates the online training program for professional development
- Create company literature and other forms of communication
- Create marketing and promotional materials, both print and electronic
- Ensuring that the fabrication and completion of company structure is done in a timely manner to the vision of the CEO
Non-profit Coordinator:
- Works with Nonprofits to organize outreach events.
- Ensuring that the fabrication and completion of tasks are done in a timely manner to the vision of the Creative Director
Webmaster:
- Recommend, implement, operate and maintain site design and operation of the website.
- Accomplishes marketing and organization mission by completing related results as needed
- Revises marketing plan by analyzing internet campaign results; identifying expansion opportunities
- Design and launch email marketing campaigns
- Develop marketing communications campaigns.
- Create and deliver press releases, media relations content, case studies, white papers, executive bios corporate newsletter content, social media content, and speaking proposals
- Ensuring that the fabrication and completion of tasks are done in a timely manner to the vision of the Creative Director
Investment vs. Return
Many of the positions above can be done on a volunteer basis and responsibilities can be shared / absorbed during growth of the FREE ARTIST COLLECTIVE. It is however important to have expenses paid for key staff members in order to maintain company loyalty. Two people operating the MASTER PLAN will cost $5,000 per month. This number not only includes salary, but also transportation, networking expenses, and industry tools.
With $5,000 per month going into residual expenses, a reasonable income would be $12,000 per month. This breaks down to about $3,000 per week or $400 per day. With two full time employees and a team of commission based contractors, this is a very realistic goal. In order to achieve this income, we will need multiple revenue sources. The revenue streams would look much like a menu. Our company has an edge over competitors in that it will be a digital marketing agency in addition to an entertainment provider. The sales team would be trained to discover where a business lacks in their branding and marketing then direct them towards the sales material describing that “menu item”. Our entertainers can get us in the door for monthly contracts serving Google & Social Ads. It is very realistic to get 25 businesses to pay $500 per month which would fulfill the $12,000 monthly minimum. Once the target is met, every new account will be pure profit. This plan can be scaled further using commision-based sales reps and service based contractors.
____________________________________________________________________________
Timeline & Scope of Work
Legal Documents <> Branding <> Recruitment & Training <> Execution <> Analysis <> Adapt
The next few months are very important for gaining traction leading into busy season. Booking agents are going through their contact lists as we speak allocating budgets for upcoming events. It is imperative to move quickly ensuring to capitalize on Season 1 of our partnership. Additionally, I can not sit idle waiting for opportunities to develop. I intentionally keep my schedule open in order to develop my business plans, but feel confident that my ideas are ready to sell. The window is open to make a move and I am presenting this opportunity because I believe we are a good fit based on location, interests, and dedication.
These are the generic steps for the next few months:
The legal documents will include LLC / Non Profit Paperwork, Partnership Agreement, Building Leases, Contractor Agreement, Non Compete Agreement, and Bank Account.
After these documents are agreed upon, branding will begin. This includes logo, flyers, business cards, promo and training videos, web sites, and more.
Once these are designed, they will be distributed amongst current associates and their respective networks in order to recruit a dedicated team. Each recruit will agree to our ambassador terms then be trained on execution of their individual tasks.
Once trained, each ambassador will be given a specific list of tasks that fit their skills, experience, and interests. These tasks will work in accordance with THE MASTER PLAN to generate income for FREE ARTIST COLLECTIVE.
Periodically, ambassadors’ productivity will be reviewed, along with the collective’s work in sum. These reviews will be organized and structured for easy interpretation and delivered to the CEO.
This information will be used to adapt the plan and personnel as needed. After 6 months, a new contractor agreement will be created between the collective and Matt Tyrrell. ____________________________________________________________________________
Summary
THE MASTER PLAN is the highest authority and purpose of the partnership between The company and Matt Tyrrell. The goal will be to generate income by using artists and entertainers. In order to advance the plan, the FREE ARTIST COLLECTIVE will operate out of THE GREEN ROOM. The initial six months of the partnership will cost $5,000 per month for the budgeted expenses of Creative Director and Assistant. After the initial six months start up phase, the contract will be renegotiated.
Thank you for taking the time to read and review this document. Keep in mind, that a partnership with me does not only get you my time, but also the time I’ve spent in the past developing my plans and network. If this outline is in line with your thoughts on our partnership, we can move forward with official terms and documents.
Thanks, and Have A Happy Today
Matt Tyrrell
Matt@Fusioniche.com
330-671-5354
www.HaveAHappyToday.com
www.Fusioniche.com
